Content strategy / storytelling / copywriting / print & digital contentBackpacker Magazine
Backpacker Magazine is the authority on active adventure. The print and digital publication helps readers to get out more by sharing trusted, actionable advice and inspiration to outdoor enthusiasts.
[Don’t] get lost.
We supported sales for Backpacker’s navigation education course through a long form series: [Don’t] get lost.
Stories featured the finer, and not so fine, aspects of what can be found off-trail and inspired readers to wander safely.
The energy in the forest is palpable as USA competitor Greg Ahlswede walks up to the start line. Like everyone else, he has no idea in which direction he is about to run, but he plans to do it very, very fast.
Fast and mapless.
“You never hike the same trail twice,” is especially true when you leave the blazes behind. Off-trail navigation takes a little practice (and research), but it’s not hard to see what makes pioneering the wilderness worth it.
Go off trail.
Protect what matters.
As a backcountry educator and Leave No Trace sponsor, Backpacker puts environmental protection at the forefront.
We developed ongoing content for both advocacy and Leave No Trace initiatives, empowering readers to protect public lands.
How to advocate for public lands.
Whether you’re up for a two-minute phone call or a two-hour meeting, follow these tips to save the lands you love.
“There must be joy and love in advocacy—it starts with love for a place, for a community.”
Skip the pool. Swim naked.
How do you find the best secret spots to take a dip? When is it OK to go naked? If you’re looking for an epic summer activity beyond your neighborhood pool, it’s time to hit the trail.
What not to do.
More than 2M dedicated readers and subscribers look to Backpacker for safe tips and advice.
We put together a hard-hitting story series of what not to do in the backcountry, so nobody else had to learn the hard way.
Climb a fourteener at night.
The more we talked about it, the more brilliant our new mission sounded: We’d top out before sunset, chug a beer, descend, and prove once and for all that early mornings are for the birds.
Act like a local.
The place was filled with jumpers, music, and—worst of all—spectators. My stomach curled as I watched a group of teens launch back flips off the bridge into the Animas River.
Minor problem: I had never jumped off anything much higher than a pool diving board.
