BRAND POSITIONING / VISUAL IDENTITY
BOOST INFINITE
Boost Infinite is Infinitely Better™
Boost Infinite is the brainchild of DISH and Boost Mobile. More importantly, it’s the newest wireless carrier to hit the airwaves. We helped the team refine brand positioning, personality, and tone of voice, while serving up some conceptual exploration for identity and design.
Photography & Video Credit: Aaron Smith
A new school vibe with an old soul
The Boost Infinite brand fuses the hip, young, and restless energy of Boost Mobile with the family-first, true-blue values of DISH. Our style? A rich fusion of lifestyle and real life, culture and community, street smart and experience.
We created a tagline that the business could live into today and tomorrow—a promise to customers that Boost Infinite would continue to grow faster, smarter, and more reliable at every turn & a guarantee that we’re not going anywhere.
