BRAND IDENTITY / BRAND STORY / BUSINESS SCALE

PROUD SOULS BBQ

Identity / Story

A local BBQ favorite goes national

Everyone loves to support small business. But what happens when a small business begins to scale? How can a founder protect the values, culture, and other things that make the small business feel small, when you can no longer be on every shop floor or meet every customer?

Those were just some of the questions we helped Proud Souls answer as they scaled into their first out-of-state locations.

Don’t change a damn thing.

Helping a brand scale is about taking all of the things they are already doing right (it led to this growth moment, right?) and preparing it for the big stage.

We helped Proud Souls refine their brand identity and story for a national audience, navigating unique cultures and territories you’d find across the continental U.S. We also equipped their growing team with the field guide on how to be a Proud Soul, including company values and principles.

The Heart of BBQ. More than meat. BBQ isn’t just what you throw on the grill. It’s time around the family table, stories over an open fire, quiet moments with burning logs.

Proud Souls is how good times, good friends, and good food are made.

Now with locations in Colorado, Florida, and Missouri.